Potatoes USA Update

Potatoes USA Update with Blair Richardson

Blair Richardson, Potatoes USA CEO, will give an update on marketing, national trends, and more from the organization in charge of domestic and international marketing of U.S. potatoes and potato products. 

General Session 1

Wednesday, January 31

About The Speaker


Blair Richardson

Blair Richardson was born in Texas, where his family has been involved in farming and ranching for many generations dating back to the era when the region was part of Mexico. He has a bachelor's in agricultural economics with a secondary focus on business administration and finance from Texas A&M University.

Prior to becoming the U.S. Potato Board’s president and CEO, Richardson was the CEO for the combined entities of WesPak Sales and Enns Packing in Dinuba, California. From 2002-07, Richardson served as the president of the California Tree Fruit Agreement. He was a founding member of the Coordinating Council for the Stewardship Index. From 1989-99 he worked for Calcot, a cotton marketing cooperative owned by select cotton producers in California, Arizona, New Mexico, and Texas.

Richardson lives in Denver with his wife, Marti, and their daughter, Bryce.